MEDIA THAT
WORKS.

Turning creator-economy expertise into measurable brand performance.

“Every dollar deployed must earn its keep.”

REDUCE CPA · INCREASE ROAS · ELIMINATE WASTED SPEND · CREATOR-DRIVEN PERFORMANCE · FULL-FUNNEL ATTRIBUTION · PRECISION MEDIA BUYING ·
REDUCE CPA · INCREASE ROAS · ELIMINATE WASTED SPEND · CREATOR-DRIVEN PERFORMANCE · FULL-FUNNEL ATTRIBUTION · PRECISION MEDIA BUYING ·
REDUCE CPA · INCREASE ROAS · ELIMINATE WASTED SPEND · CREATOR-DRIVEN PERFORMANCE · FULL-FUNNEL ATTRIBUTION · PRECISION MEDIA BUYING ·
● 01 - WHAT WE DO

CREATOR-DRIVEN PERFORMANCE.

We build systems that reduce CPA, increase ROAS, and eliminate wasted spend.

01

Podcast & Creator Strategy

Identify creators based on conversion probability, purchase influence, and audience intent.

Higher-quality placements with efficient CPAs.

02

Media Architecture + Rate Negotiation

Cross-platform campaigns leveraging real-time performance signals for rate negotiation and optimized spend.

Capital-efficient scaling with aggressive ROAS floors.

03

Creative & Messaging Alignment

Refine creative for conversion heuristics, trust cues, and friction-reduction triggers.

Higher conversion rates at the same or lower spend.

04

Performance Analysis

Full-funnel attribution, matchback, and cohort tracking to identify what generates revenue.

Rapid reallocation to high-yield creators.

● 02 - WHY IT WORKS

FULL-FUNNEL ATTRIBUTION. A SINGLE SOURCE OF TRUTH.

Every channel, creator, impression, and message tracked through deterministic matchback. Identify true ROAS drivers and eliminate wasted spend in real time. Proven track record with double-digit ROAS and long-term brand lift. Elite creative direction rarely available to advertisers.

Exposure
IP address identity-level reach mapping
Brand Lift
Integrated control groups
Conversion
Pixel tracking, bottom-funnel ROAS
● 03 - RESULTS

MEASURABLE GROWTH. REPEATABLE RESULTS.

Premium Wellness & Nutrition

Voices: Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.

ROAS2.4X
CPA$40
Conversions60K
Impressions102.8M
Microbiome Health

Bottom-funnel activation, 1.2X ROAS goal. Results exceeded 2X goal.

ROAS3.2X
CPA$26
Conversions13K
Impressions86.6M
Functional Beverage

Voices: Adam Carolla, Brendan Schaub, Nick Viall, The Toast. Test successful, renewed.

ROAS0.7X
CPA$146
Conversions523
Impressions3.6M
Infrared Sauna & Light Therapy

Average order value at $3K+ for a tentpole deal, annual partnership.

ROAS2.6X
CPA$449
Conversions460
Impressions10.6M

Ex. 16X ROAS - Where timing, culture, and execution converge. We have our finger on the pulse.

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● 04 - HOW WE WORK

DISCOVERY TO SCALE.

We start with discovery, then iteratively plan and execute.

01

Discovery & Audit

ROAS/CPA baseline · attribution clarity · creator-fit assessment · waste identification

Immediate visibility into leaks and inefficiencies.

02

Strategic Architecture

Platform architecture · creator clusters · rate negotiation · spend modeling

Disciplined system with minimal waste.

03

Activation & Optimization

Creator sourcing · creative iteration · attribution · underperformer elimination

Controlled spend and accelerated learning.

04

Scale & Governance

ROAS/CPA tracking · segmentation · real-time reallocation · quarterly re-architecture

Compounding efficiency and predictable returns.

READY TO STOP
GUESSING?

Let us build a creator-media engine that compounds.

info@vo2strategy.com